Sponsoring sports or crores of crying crowds?


International tournaments take place in more or less 300 categories of sports no matter all of them are popular all over the world or not. As far as we know there are more than 300 names of competition. For both men and women there are more than 70 tournaments participated by a large number of nations. According to Wikipedia there are other types of tournaments which are participated by team and individuals. These sport events take place yearly to every after two, three to four years except squash which takes place intermittently— last held in 2006.
FIFA World Cup football is the greatest extravaganza on the planet. Crores of spectators rush either for tickets to enjoy the games in the stadium or resort to television like crore others. Football or soccer is a form of sport played between two teams of seven to eleven players with a spherical ball. At the turn of the 21st century, over 250 million players in over 200 countries, making it the world’s most popular sport. Number of nations play football is more than the number of United Nation members—194. About 208 countries play this sport all around the world.
The sports industry today is a wide-reaching business that spans the field of play—from the food and memorabilia stands at the stadium, to media rights and sponsorships. As much as $620 billion is spent every year in the sports industry, which is catering to an ever-more fervent fan base. This complex business environment features numerous participants—from rights owners (clubs, leagues, federations and athletes) to sports agencies, sponsors and broadcasters—all competing for a bigger slice of the pie.
Today’s global sports industry is worth between $480-$620 billion, according to a recent A.T. Kearney study of sports teams, leagues and federations. This includes infrastructure construction, sporting goods, licensed products and live sports events.
The global sports industry is growing faster than overall GDP, and long-term growth prospects remain strong. What does the future hold for the industry and its fervent fan base?
Live sports events in particular offer a compelling proposition to different industry participants—from free-to-air broadcasters seeking viewers and advertising revenues and pay-TV broadcasters looking for loyal subscribers, to sponsors moving away from traditional media, event organizers, athletes and spectators.
The worldwide sports events market, defined as all ticketing, media and marketing revenues for major sports, was worth $64 billion in 2009. Football remains the king: Global revenues for this sport equal $28 billion yearly—almost as much as the combined $32 billion in revenues for all U.S. sports— Formula 1 racing, tennis and golf. In Europe alone, football is a $22 billion business, with the five biggest leagues accounting for half of the market, and the top 20 teams comprising roughly one-quarter of the market. In general, the most popular sports, such as football and those based in the United States, are growing faster than tennis and golf.
A country-by-country breakdown finds that the sports industry is growing faster than GDP both in fast-growing economies, such as the booming BRIC nations (Brazil, Russia, India and China), and in more mature markets in Europe and North America.
The economy of sports also reflects its cyclical nature. Many of the world’s premier sporting events occur every two to four years—the FIFA World Cup and Summer Olympics, for example, take place every four years. Yearly sports revenues have grown steadily, yet how that money is spent changes every year. In 2008, for example, major events accounted for 8 pc of worldwide sports revenues thanks largely to the Beijing Olympics and UEFA Euro 2008 football tournament in Austria and Switzerland. In quieter years (2007, for example), major events make up barely 1 pc of worldwide sports revenues.
How do sports create value? Rights owners define the structure of professional sports around the world. They set the rules, organize the events and take responsibility for generating revenues from matches, media and marketing rights. The sports value chain is structured around four pillars:—
Properties: The properties managed by rights owners are the intangible assets that draw fans and money. They include a wide range of parties, including leagues (such as the Premier League), pro tours (golf’s PGA Tour), teams (the New York Yankees) and athletes (Roger Federer, Lionel Messi).
Rights management: Historically, monetization of properties was based on gate “take” (revenues) but now professional sports depend on media and marketing rights for more sources of revenues. Rights owners, or sports agencies acting on their behalf, not only structure the deals but also trade media and marketing rights.
Events: Effective rights management depends first on operating live events. An enjoyable experience for fans can create additional opportunities for revenue.
Content: The stadiums can only seat a certain number of fans, but packaging content for broadcasters’ and sponsors’ needs is a vital part of creating revenue in modern sports.
Structured around these four pillars, the sports value chain becomes a virtuous circle. Shaping a property can help increase its value through tailored rights management and content packaging can make it more attractive. For example, when cricket organizers created “Twenty20″ cricket in 2003, shortening the typical game from several days to a few hours, they shaped a format better suited to live broadcasting. This sports value chain applies similarly to the entertainment industry—including book publishing, music production and other live-event-based markets.
Brazil: GDP growth in Brazil has grown more than 4 pc annually since 2000.
China: GDP growth has grown more than 8 pc annually since 2000. The sports industry impressively grew in relation to household spending.
India: GDP has grown more than 12 pc annually since 2000. The economy has been even more active in sports, as confirmed by the industry’s impressive growth in relation to household spending.
Russia: Since 2000, Russia’s spending on sports rose more than 53 pc annually, China’s rose by 20 pc (thanks to the 2008 Summer Olympics), India’s by 17 pc and Brazil’s by 7 pc. These trends will likely continue in the future as Brazil will host the 2014 World Cup and 2016 Summer Olympics, and Russia will host the 2014 Winter Olympics and 2018 World Cup.
France: While growth in France’s sports spending has been slow since 2000 (4 pc annually), the UEFA Euro 2016 will drive sports consumption and investments. The country has a unique opportunity to build new stadiums and upgrade old ones.
Germany: Germany spent more on sports in preparation for the 2006 World Cup—the country’s sports industry grew at a compound annual growth rate of 5 pc since 2000. Sports marketing in Germany rely on a strong network of local, private sponsors.
United Kingdom: The UK’s traditional passion for sports—the country created rugby and was the pioneer of professional football—and its preparation for the 2012 Summer Olympics in London has driven 6 pc annual growth since 2000.
United States: U.S.-based sports—American-style football (NFL), baseball (MLB), basketball (NBA) and hockey (NHL)—are the biggest, bringing in more than €15 billion ($23 billion) yearly in gate, media and sponsorship revenues.
Bangladesh: Since independence of Bangladesh in 1971, football could hardly draw a huge followings in the country though it football is very popular for decades. The fall of football in Bangladesh and the rise of cricket is a very recent phenomenon.
FIFA
International Federation of Association Football, commonly known as FIFA is the international governing body of association football, futsal and beach soccer. The need for a single body to oversee the game became apparent at the beginning of the 20th century with the increasing popularity of international fixtures. FIFA was founded in Paris on 21 May in 1904. Its headquarters are in Zurich, Switzerland, and its president is Sepp Blatter. FIFA is responsible for the organization of football’s major international tournaments, notably the World Cup. In total, FIFA recognizes 208 national associations and their associated men’s national teams as well as 129 women’s national teams.
The following are the main ongoing sponsors of FIFA: Adidas, Coca-Cola, Emirates, Hyundai-Kia Motors, Sony, VISA.
According to Forbes list of top 2000 world companies Adidas’s position is 558, Coca-Cola 87, Emirates 1034, Hyundai 96, Kia Motors 253, Sony 477 and VISA has got 307th berth.
International Cricket Council
Like FIFA International Cricket Council is responsible for the organization of cricket’s major international tournaments, notably the ICC World Cup. Like many other sporting authorities ICC has to depend on sponsors or partners for its operations, event management and other expenditure.

Beside FIFA, ICC, there are other tournaments financed and managed by different companies and corporates like BNP Paribas, ATP, Hero Cup, Dana Gothia Cup and other events. These events and sport tournaments involve billions of dollar when crores of people are crying for food and water.
ICC’s host broadcaster ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and satellite broadcasters. As Asia’s definitive and complete sports broadcaster and content provider, ESPN STAR Sports combines the strengths and resources of its ultimate parent companies – Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) – to deliver a diverse array of international and regional sports to viewers via its encrypted pay and free-to-air services.
Companies like Castrol, Coca-Cola, Emirates, ESPN Hong Kong, ESPN STAR Sports, Hyundai-Kia Motors, Inc., Formula LG Electronics, Lionel Messi, MBC-ESPN (Korea), PepsiCo, PGA Tour, Reebok International Ltd, Roger Federer, Sony, STAR Sports Asia, STAR Sports Hong Kong, STAR Sports India, STAR Sports Malaysia, STAR Sports Singapore & STAR Cricket, STAR Sports Southeast Asia, STAR Sports Taiwan, Summer Olympics, UEFA Euro, United Nations, VISA sponsored FIFA World Cup Football and International Cricket Council tournaments.

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